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Before a company starts making a new p___1____, they must collect and study information about what people want and need. So, they do m_____2________. The boss of the company needs a lot of information about the s______3_________ of the product. So, the s________4________, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_____5____. One of the most important pieces of information is the m____6______ --the percentage of a market that the company has. Also important are the s______7____ --the amount which they think they will sell in a future period. If they want to become the m____8________, the company must ensure that their product is of h_____9______. Once the product goes on the market, its s_____10____ -- the amount which has been sold ----- should be reported every day, so the company can check the progress of their product.
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