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【多选题】
国际广告协会如何衡量“优秀广告”作品制订了几个基本条件,包含以下哪几个条件( )
A.
广告给消费者一种愉快的感觉；
B.
广告要显示具有首创、革新、改进的精神；
C.
广告要能列出商品或服务的真正优点，能为消费者解决问题；
D.
广告要有明确的承诺；
E.
广告含义要有潜在的推销力量。
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