Introducing the topic: I’m really excited to share with you some (1) _________ about what makes companies (2) __________ the most, what factors matter the most for startup success. Listing and making transition: First, the idea. I used to think that idea was (3) _________. But then over time I came to think that maybe the (4) _________, the execution, adaptability that mattered ever more than the idea. Then I started looking at the business (5) _________. Then I looked at the (6) _________. And then of course, the (7) _________. Making a conclusion: So I tried to look very carefully at these five factors across many companies. The number one thing was timing. Team and execution came in (8) ________ and the idea, the differentiability of the idea, the uniqueness of the idea, that came in third.