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【单选题】
《中华人民共和国食品》规定，在中华人民共和国( )从事与食品有关的下列活动，都必须遵守本法。A.
领域内
B.
范围内
C.
境内
D.
区域内
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举一反三
【单选题】Which one of the following is a way of summing up the significance of the brand to stockholders and consumers alike of the brand in one simple sentence?
A.
Brand Identity
B.
Brand Essence
C.
Brand Personality
D.
Brand Slogan
【单选题】Which of the following is a consequence of brand parity?
A.
Consumers become brand loyal.
B.
Organizations encourage brand extension.
C.
Cannibalization of products increase.
D.
Quality becomes less of a concern for consumers.
【单选题】Which of the following is a flanker brand?
A.
The offering of two or more brands in a single marketing offer
B.
The joint venture of two or more brands into a new product or service
C.
Development of a new brand by a company in a good or service category where it currently has other brands
D.
A brand with the same name in a different industry
【单选题】下列文件中，属于无效投标文件的是（）。
A.
在提交截止时间后送达的投标文件
B.
以低于成本价竞标的投标文件
C.
明显不符合技术标准的投标文件
D.
投标人名称与资格预审时不一致的投标文件
【单选题】Which of the following is not correct about a brand?
A.
A brand is a name or trademark connected with a product or producer.
B.
A brand is only a label of a product or company.
C.
A brand represents a set of values that the company wants the consumer to associate with its products.
D.
A brand’s values go beyond the need for quality or durability.
【单选题】When customers purchase only one brand and consider no other brand, regardless of price differences, which exists?
A.
brand involvement.
B.
brand specialty.
C.
brand loyalty.
D.
brand parity.
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