Nomadic Company continuously conducts research in a number of different ways to help us understand and help clients do a better job at exhibitions. We conducted some research specifically looking at lead follow up and how proactive UK exhibitors really are after the show. Our buyers visited over (1)______ shows and spoke to at least (2)______ exhibitors at each show. (3)_____of the exhibitors did not follow up the lead after the show. General research available tells us that as much as (4)______of leads are never followed up, yet (5)______of the business gained from exhibitions comes from the follow up work. You have got to ask yourself why they would even bother to exhibit in the first place.