There is an extraordinary breadth and depth and tenure among the Apple executive team, and these executives lead over 35,000 employees that I would call “all wicked smart.
B.
They believe in the , not the complex.
C.
They believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution.
D.
Apple’s Values are qualities, customs, standards, and principles that the company believes will help it and its employees succeed.