Ⅰ、Ⅱ、Ⅳ

Ⅰ、Ⅱ、Ⅲ

Ⅱ、Ⅲ、Ⅳ

Ⅰ、Ⅱ、Ⅲ、Ⅳ

4

腿部

日用品

市场需要覆盖较大的地理范围的产

网络营销费用远低于其他销售渠道费用的产品

消费者可从网上取得信息、即作出购买决策的产品

腿部

胸部

腹部

头部

CREATE A CREATIVE SPAC E.

KEEP AN OPEN MIN D.

ANYTHING IS POSSIBL E. D.DON'T NEGLECT THE DETAIL. E.TIE INTO YOUR BUSINESS GOALS. CREATING A CREATIVE WORKFORCE PLACING AN EMPHASIS ON CREATIVITY WITHIN THE WORKFORCE IS ONE OF THE SMARTEST THINGS THAT YOU CAN DO IN ANY ECONOMIC CIRCUMSTANC E.CREATIVITY LEADS TO INNOVATION, WHICH IN TURN LEADS TO INCREASED PERFORMANCE, MORALE AND DYNAMIS M.THESE ELEMENTS ARE ALWAYS ESSENTIAL TO A SUCCESSFUL BUSINESS, BUT THEY ARE OF EVEN GREATER VALUE AT TIMES OF ECONOMIC UNCERTAINTY.BELOW ARE SOME TIPS ON HOW TO ENCOURAGE YOUR COLLEAGUES TO MAKE MORE CREATIVE DECISIONS AND INSPIRED JUDGEMENTS. 【A1】______ TO ENABLE TRULY CREATIVE SOLUTIONS, YOU MUST FIRST ENSURE THAT YOUR TEAM HAS A COLLECTIVELY OPEN MIND TO THE POSSIBILITIES THAT LAY OUT THER E.ALL TOO OFTEN, TEAMS CAN GET TRAPPED WITHIN CURRENT COMPANY MENTALITIES, OUTLOOKS AND CULTURE, AND THIS CAN IMPEDE INNOVATIVE IDEAS FROM SURFACIN G.TRY AND CREATE A SITUATION WHEREBY EXISTING THINKING IS PLACED ON HOLD, BY USING A FEW GAMES (WORD ASSOCIATION IS A POPULAR CHOICE) TO FREE PEOPLE'S MINDS UP FROM THEIR NORMAL THINKING PATTERNS AT THE BEGINNING OF THE SESSIO N. 【A2】______ CONVENTIONAL OFFICES ARE NOT NATURAL PLACES TO INSPIRE CREATIVITY, BY VIRTUE OF THE COMPARTMENTALIZED WORKSPACE AND FORMAL SETTINGS THAT THEY CAN PROVID E.IT CAN THEREFORE BE HELPFUL TO DEVELOP AN ENVIRONMENT—EITHER WITHIN THE ENTIRE OFFICE OR WITHIN A SEGMENT OF IT THAT IS CONDUCIVE TO FREE THINKIN G.IN THIS WAY, YOU CAN PSYCHOLOGICALLY REMOVE YOUR COLLEAGUES FROM THEIR EXISTING ROLES AND GET THEM TO CONCENTRATE ON LESS RIGID, MORE CREATIVE SOLUTIONS TO YOUR COMPANY'S COMMERCIAL CHALLENGES. 【A3】______ CREATIVITY IS THE ABILITY TO APPROACH ANY SUBJECT MATTER WITH FRESH PERSPECTIVES AND CREATE REVOLUTIONARY IDEAS WITHIN IT THAT DID NOT EXIST BEFOR E.AT THE BEGINNING OF YOUR SESSION, TRY TO ALLOW AS MANY DIFFERENT VOICES WITHIN THE TEAM TO BE HEARD AND DO NOT DISMISS ANY I-DEA AT THIS STAGE, NO MATTER HOW LUDICROUS IT MAY SOUN D. GROUP CREATIVITY IS BASED ON TRUST AND PEOPLE WILL NEED TO BE ENCOURAGED TO LET THEIR MINDS ROAM AROUND THE CREATIVE CHALLENGE IF GENUINE PROGRESS IS TO BE MAD E.THERE WILL BE TIME TO RATIONALIZE LATER, BUT ALWAYS START FROM THE BASIS THAT ANYTHING IS INDEED POSSIBL E. 【A4】______ BEING CREATIVE IS A GREAT ATTRIBUTE FOR ANY EMPLOYEE OR TEAM TO POSSESS, ALTHOUGH IT IS FUNDAMENTAL THAT YOU DIRECT THE CREATIVE ENERGIES AND IDEAS WITHIN THE SESSION TOWARDS REAL BUSINESS GOALS.THERE IS NO POINT IN NURTURING CREATIVITY WITHIN YOUR WORKPLACE IT HAS THE CHANCE TO FLEX ITS MUSCLE ON LEGITIMATE BUSINESS OBJECTIVES, AND THE ABILITY TO PUT IDEAS INTO TANGIBLE COMMERCIAL ACTION IS THE SIGN OF A DYNAMIC COMPANY. 【A5】______ AS A GENERAL RULE OF THUMB, PEOPLE WHO TEND TO BE EFFECTIVE ON THE CREATIVE SIDE TEND ALSO TO BE LESS EFFECTIVE ON THE DETAILS THAT SUPPORT THE 'BIG IDEA'.WHILST YOU ARE DEVELOPING THE CREATIVITY WITHIN YOUR TEAM, IT IS ALSO IMPORTANT TO BUILD AN ATTENTION TO REALITY AND DETAIL WITHIN THE PROCEDUR E.A GREAT IDEA IS NOTHING IF IT CANNOT PRACTICALLY BE PUT INTO ACTION, AND THE MECHANICS OF THE CONCEPT ARE EVERY BIT AS IMPORTANT AS THE OVERALL IDEA ITSEL

A GOOD MIX OF INDIVIDUAL SKILLS AND PROCESS SHOULD ALLOW THE TRANSITION FROM CONCEPT TO REALITY TO BE SMOOT H. THE CREATIVE PROCESS IS, BY DEFINITION, A POSITIVE AND CONSTRUCTIVE ACT, AND THE ESTABLISHMENT OF AN EFFECTIVE CREATIVE PROCESS WITHIN YOUR COMPANY CAN LEAD TO MANY BENEFITS, BOTH INTERNALLY AND EXTERNALLY.CREATIVE THINKING MAY WELL ADD SIGNIFICANTLY TO YOUR COMPANY'S BOTTOM LINE, ALTHOUGH IT CAN BE JUST AS VALUABLE A PROCESS IN UNITING AND FOCUSING A TEAM TOWARDS BUSINESS OBJECTIVES THAT THEY HAD A PART IN CREATIN

MIXING UP PEOPLE FROM DIFFERENT DEPARTMENTS CAN ALSO HELP THE PROCESS, AND ALLOW YOUR TEAMS TO INTEGRATE WITH EACH OTHER IN A WAY THAT MAY NOT HAVE BEEN POSSIBLE BEFOR E.

正确

错误

日用品

市场需要覆盖较大的地理范围的产品

网络营销费用远低于其他销售渠道费用的产品

消费者可从网上取得信息、即作出购买决策的产品A