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Try to identify the thesis statement in the introductory paragraph, and the topic sentences in the supporting paragraphs. The Impact of Advertisements on TV 1 One cannot deny that television advertisements definitely have an impact on the general public. Without those advertisements between our favorite programmes, we would be unaware of many of the products available to us. The advertising companies are clever too, they use various techniques to catch our attention and make us feel that the product being advertised is what we want. I intend to discuss three of those techniques: using famous people, creating a desire for something new and fashionable, and constant repetition. 2 Let us first look at the way famous people are used. There are some celebrities, whether they be actors or sports people, that we tend to respect. We believe in them and trust them, so when they tell us some product is good, we are easily persuaded . Look at Michael Jordan --- he must be the hero of basketball fans all over the world. They love to watch him, admire his playing ability, find him an attractive character, and generally idolize him. S o, when he wears Nike shoes and tells us to buy them, we have to believe that the shoes are good. Would such a world-famous star wear them if they were not? The campaign must have been very successful, as Nike even named a whole range of sports shoes after him, Air Jordan! 3 The second technique television advertising companies use is to make us desire something that we had previously not thought about. They do this by appealing to our values and ambitions. For example, nearly everyone wants to look beautiful, be rich, be attractive to the opposite sex, be popular, be successful, be happy, and so on. The advertisers use these basic desires of ours and present us with products used by people who look rich, happy, successful and sexy. They appeal to our vanity and greed. For example, Silk Cut cigarettes used to be advertised by showing groups of young, wealthy, beautiful , happy-looking people, going off on expensive sailing boats and smoking Silk Cut. We, the viewers, would then associate the cigarettes with that type of lifestyle. We could then imagine that by smoking the cigarettes we were just one step away from a life like that. 4 Bacardi Rum adverts do the same thing. They show groups of beautiful, young, happy people laughing and dancing on tropical beaches in the Caribbean, without a care in the world, and each one of them is drinking a glass of Bacardi Rum with tropical fruits in it. Of course, we want to be there too, playing in the sea and looking beautiful with other young people on the beach, and subconsciously we feel that by drinking Bacardi we are doing just what those happy people are doing. 5 The third and final technique that I want to discuss, is the least sophisticated of all of them: constant repetition. Some advertisers are prepared to spend a lot of money over a limited period to bombard us, the television-viewing public, with the same message over and over again. This sometimes has the effect of irritating us, but regardless of that, the name of the product becomes known to us. They might use catchy slogans or songs, which seem to get stuck in our brains, and we sometimes even find ourselves singing them. These are particularly commonly shown during peak viewing hours interrupting the most popular programmes, so we seem not to be able escape them. When we are out shopping and we see those products, we cannot help hearing the slogan or the song in our head. They seem so familiar to us, and we often end up buying them. 6 In conclusion, the advertising companies are too clever for us. They know how to appeal to us and influence us, even though we do not always know it ourselves. Television advertising must, indeed, have a big impact on the choices we make to buy products and on the sales of those products. Introduction: Thesis statement: Body: Support 1: Support 2: Support 3: Conclusion:
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