回答下列各题： An exhibition is an excellent way of genera-ting new business for companies, both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends. An exhibition should be seen as an integral element of an overall sales and marketing campaign.Companies that fail to plan their participation carefully could find exhibiting costly and unproductive. (0) __G___ If a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and following up leads. A stand manager should be appointed from the start. Forward planning of budgets is essential. ( 8 ) An exhibition is an ideal and highly effective platform. for new product launches. (9) Make sure that you plan to use your exhibition as a focus for presenting something new either about your products/services or your company and ensure that you publicize any newsworthy information to maximize interest. Trade journals are keen to publicize new products and services, and often compile special preview issues prfor to an exhibition.(10) (11) The guides produced by some exhibitions offer detailed information on all promotional opportunities around the show. Valerie Thompson, marketing director of Reed Exhibitions, says: 'We realize how vital it is for exhibiting companies to plan way ahead of an exhibition. We do our utmost to encourage our exhibitors to maximize their participation in an event.(12)'