Business risk is the risk associated with the overall operations of a business entity. It’s the risk that the business managers might make ________ decisions, or fail to _________ future events and thus cause the business to be unprofitable or even ____. For instance, Fred invented a widget he thinks will be the next great consumer gadget. Fred convinces Mary to ______ $100,000 in his widget business. Fred uses the money to manufacture his widgets and bring them to market. If _____ are low, or even non-existent, then Mary has lost her $100,000 due to business risk. She and Fred thought that the widget would sell, when in reality, consumers did not like it and thus did not buy it.