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【简答题】
Passage Four:Questions 36 to 40 are based on the following passage.“Time is a problem for kids,” states a news report for a new Swiss watch. Children in some countries “learn time slowly” because “they don’t wear watches” and “parents don’t really know how to teach them time”. The kids grow up with this handicap and become adults—and then can’t get to work on time. Is there an answer to this problem? of course—it’s the Flik Flak, made by a famous Swiss watch company. The Flik Flak is being marketed as something teaching watch for children aged 4 to 10. The watch itself does not teach kids how to tell time, of course it merely “captures their imagination” by presenting the “hour” hand as a beautiful red girl named Flak and the “minute” hand as a tall blue boy named Flik. Flik points to corresponding “blue“ minutes on the dial, while Flak points to red hour numbers. The characters and the colors combined with parental help, are supposed to teach young children how to tell time. The watch comes equipped with a standard battery and a nylon band. Peter Lipkin, the United States sales manager for the Flik Flak, calls it Kidproof: if it gets dirty you can throw the whole watch in the washing machine.” The product is being sold in select department stores in Europe, Asia and the United States for a suggested price of $25. Parents who buy the watch may discover that it is one thing for kids to tell time it’s quite another for them to be on time. 第36题:From the news report we know that ________. A) parents are patient when teaching children time B) parents have little idea of how to teach children time C) children tend to learn time quickly D) children enjoy wearing the Flik Flak watch
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【判断题】RFM模型是会员管理领域里的一种会员消费行为分析模型,商家可以根据RFM模型对会员等级进行划分,下面对“RFM”的解释正确吗? R代表最近一次消费,对应最近一次订单付款的金额
A.
正确
B.
错误
【多选题】【§3.3】电刷镀的作用和特点。
A.
电刷镀主要用于修复磨损零件表面和局部损伤,而且能够改善零件表面的耐磨、耐蚀性、导电等性能。
B.
可完成槽镀难以完成的项目。
C.
电刷镀结合强度高,镀层厚度可以控制,设备和工艺简单,
D.
可现场修复,能够满足多种维修性能的要求。
【单选题】RFM模型叫做
A.
消费指数
B.
客户关系管理模型
C.
国内生产总值
D.
国际生成总值
【多选题】RFM模型的三个因素是(       )。
A.
R-Recency,最近一次消费时间
B.
F-Frequency,消费频率
C.
M-Monetary,消费金额
D.
R-Relation,客户关系
E.
M-Merchandise,商品
【多选题】关于RFM模型,以下说法正确的是:
A.
R(Recency)表示客户最近一次购买的时间有多远
B.
F(Frequency)表示客户在最近一段时间内购买的次数
C.
M (Monetary)表示客户在最近一段时间内购买的金额
D.
利用RFM分析,我们可以建立会员金字塔,区分各个级别的会员
E.
CRM着重在对于客户贡献度的分析,RFM则强调以客户的行为来区分客户
【简答题】RFM(Recency Frequency Monetary)是指对顾客以下情况进行分析:( )、( )、( )
【判断题】RFM法(Recency,Frequency和Monetary,分别代表近期性、购买频率、购买币值)。()
A.
正确
B.
错误
【单选题】RFM模型是衡量客户价值和客户创利能力的重要工具和手段。在RFM模型中,RFM 所 代表的客户行为,下列哪一种说法是正确的?( )
A.
R(Recency)表示客户最近一次购买的时间有多远,F(Frequency)表示客户在最近一 段时间内购买的次数,M(Monetary)表示客户在最近一段时间内购买的金额。
B.
R(Recency) 表示在客户最近一段时间内购买的次数, F(Frequency) 表示客户在最近一 次购买的时间有多远,M(Monetary)表示客户在最近一段时间内购买的金额。
C.
R(Recency)表示在客户最近一段时间内购买的次数,F(Frequency)表示客户在最近一 段时间内购买的金额,M(Monetary)表示客户在最近一次购买的时间有多远。
D.
R(Recency)表示在客户在最近一次购买的时间有多远,F(Frequency)表示客户在最 近一段时间内购买的金额,M(Monetary)表示客户最近一段时间内购买的次数。
【单选题】测光表是用来测( )值的。
A.
曝光
B.
色温
C.
光位
【简答题】RFM模型中的RFM是指( )( )( )三个英文单词的缩写。
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