【单选题】a consumer’s choice of a particular brand instead of competing products
【判断题】While a brand's image plays a key role in marketing to consumers, it is not significant when selling to other businesses.
【单选题】___________ refers to recognition of a brand with some reminder. For example, when hearing the brand Coca-Cole customers can correctly state that it's a brand of drink.
【判断题】While rejuvenating a brand's image can be difficult, it usually does not take a long time to accomplish.
【单选题】According to the text, a survey discloses that 31 percent of the respondents preferred the client's brand, while 30.8 percent preferred the closest competing brand. In such a case, it is announced tha...
A.
acceptable based on the facts of the survey
B.
acceptable if only the client was told this
C.
impossible to weigh in with a moral judgment based on these details
D.
unacceptable if only the client was told this
E.
unacceptable because it is misleading; the brands have virtual parity
【单选题】截止到2018-19赛季,NFL单赛季接球码数纪录是由谁保持的()
【单选题】It is important that the image being projected by a brand's marketing messages:
A.
reinforces the competition's concept of the image.
B.
accurately portray the brand and coincide with the product being offered.
C.
be different than what consumers already believe about the brand.
D.
coincides with what competitors are doing.
【单选题】截止到2018-19赛季,NFL单赛季接球码数纪录是()
【单选题】下列哪一种情况不是洋地黄治疗心力衰竭有效的指标
D.
心房颤动心室率由120次/分减到80次/分,不规则