There are different 1)of media today. News and 2)are communicated to us in a number of different ways, using different media. It may be 3) media such as newspapers and magazines, or 4)media such as radio and television. The word media is most often used to refer to the communication of news, and in this 5)means the same as news media. Programs on radio and television may be referred to formally as 6) or informally as shows, especially in American English. The person who 7) a program or a show on radio or TV is a host or hostess but the one who hosts a popular music program is called a disk jockey or DJ. News programs may be 8) , either a man or a woman, who is sometimes more famous than the people in the news. In more traditional news programs, the news is read by a newsreader. There are many broadcasting organizations in a country and competition among them is serious. Most TV and radio networks want to increase the size of their audience, 9) . Good ratings are especially important during prime-time, the time of day when most people watch TV. This is not surprising as high audience figures attract more advertis-ing or commercials to be shown in commercial breaks between programs. And 10) that can attract most advertising makes most money.