中华文明曾对世界文明产生过重大影响。近年来,随着我国经济的发展和国际地位的提升,历史悠久的中国文化正引起世界新的关注。越来越多的中国元素为当今世界时尚、文学、影视作品等提供了创作灵感,成为热门题材。这一现象表明,世界需要中国文化。在这种背景下,我国决定实施文化“走出去”的战略,以加强中国与世界其他各国的文化交流。经过数年的努力,这项工程已经取得了很大成绩。文化“走出去”大力推动了我国文化产业的发展,正成为提升我国国家形象和综合实力的有效途径。 Chinese civilization once had a significant influence on world civilization. With the development of our country's economy and the rise of her international status in recent years, Chinese culture, which has a long history, is once again attracting global attention. More and more Chinese cultural elements provide inspiration for and become popular subjects of fashions, literature and movies around the world. This shows that the world needs Chinese culture. It was in this context that China decided to implement the "Culture Exporting" strategy so as to enhance her cultural exchanges with the rest of the world. After several years' efforts, great achievements have been made in this respect. "Culture Exporting" has greatly promoted the development of our cultural industries. It is becoming an effective approach through which China enhances her national image and comprehensive strength.