【单选题】 Mania Inc., a company marketing adventure sports merchandise for agers, targets the world's agers, who have similar needs and buying behavior even though they are located in different cou...
【单选题】Malcolm Sanders, a graduate student from Boston, makes customized snowboards for local snowboarding enthusiasts. The demand for snowboards peaks during the winter months, a busy time for Malcolm. He a...
【单选题】UK house builders are increasingly focused on building flats and apartments in towns and cities that appeal to single-person households. What kind of segmentation is encouraging house builders to do t...
【单选题】Saga offers a wide range of products such as holidays and insurance for s aged over 55. What kind of segmentation is Saga using in its marketing strategy?
【单选题】Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?
【单选题】Calypso Motors recently rolled out its Proteus hatchback. Proteus combines the attractiveness of a luxury car with the excellent agility of a sports car. Calypso Motors is confident that Proteus will ...
【单选题】Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?