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【简答题】
Fill in the words according to the meaning.(请填写完整的单词) 1 extremely bad. eg_ _ _ _o_ _ 2 a large public meeting , especially that is held outdoors to support a political idea, protest, etc. r_ _l_ 3 change something completely so that it is the opposite of what it with before. _e_ _ _s_ 4 the ability to think of new activities or ideas and make them work. e_t_rp_ _ _ _ 5 the action or process of duplicating something. d_pl_ _a_ _ _n
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【判断题】The business buying process tends to be longer and more formalized than the consumer buying process.
A.
正确
B.
错误
【单选题】________ refers to the stage of the business buying process in which the buying organization decides on and specifies the best technical product characteristics for a needed item.
A.
Performance review
B.
General needs description
C.
Product development
D.
Proposal solicitation
E.
Product specification
【单选题】All of the following are examples of the first stage of the business buying process except_____.
A.
a company decides to launch a new product.
B.
a machine breaks down and needs new parts.
C.
a buyer invites qualified suppliers to submit proposals.
D.
a purchasing manager is unhappy with a current supplier's service.
【判断题】The business buying center is the group of people who make purchasing decisions on behalf of a company.
A.
正确
B.
错误
【单选题】Which of the following factors influencing the business buying process do marketers typically find most difficult to assess?
A.
economic
B.
technological
C.
interpersonal
D.
organizational
E.
environmental
【判断题】The gatekeeper is the individual in the business buying center who makes the eventual purchasing decision.
A.
正确
B.
错误
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