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With flaking paint and rusty doors, many factories in the province of Biella in north-west Italy stand idle. Production of the woollen fabrics and clothing that made the region's name has drifted away to cheaper countries. Supply from Asia crushed the local textile industry. Yet in Trivero, a town in the Alpine foothills, the looms of one mill are still busy. This is where, 100 years ago, Ermenegildo Zegna began his fashion house. The firm is now one of the world's top makers of costly male kit. Whether Zegna stays on top depends on demand from Asia. Zegna has not been left unscathed by globalisation, an economic downturn and the capriciousness of fashion: sales fell by 8. 4% to 797m ( $ 1. 1 billion) last year and net profits slumped to 17.3m from 62m in 2008. 'Protecting cash became our primary objective, turnover and profits secondary,' says Gildo Zegna, the chief executive and a grandson of the founder. This year things look brighter: the firm hopes to achieve double-digit sales growth. Mr. Zegna and his cousin Paolo, the company's chairman, have been building on their fathers' decision to expand beyond weaving cloth. A generation ago bespoke tailoring declined as men increasingly bought off-the-peg rather than being measured for suits in the small tailors' shops that Zegna supplied. So in the 1960s the company moved into ready-to-wear suits. Later in the 1960s it added sportswear and accessories. In the 1980s Zegna began selling its own clothes and now it has 300 shops and 250 or so franchised stores. About 90% of sales come from abroad. On the way, the payroll has grown to over 7,000, although in Trivero it has fallen from some 1,400 in 1970 to 500 now. Turning to the glitter of the male catwalk has helped Zegna survive when many of its peers perished. Off-the-peg its suits cost between € 1,500 and € 3,000, and made-to-measure ones an extra 20% or so. This attracts glitzy customers: George Clooney wears a Zegna suit in 'The American', a new film about an assassin hiding in Italy. One of Zegna's priorities will be to keep extending its distribution network, which has absorbed more than half of its average annual investment of around 50m over the past decade. Next year the firm will celebrate 20 years of selling in China, where its 91 shops now have sales exceeding those of the 14 it has in America Italian sales rank third. India is the next frontier. Zegna recently entered into a deal with part of India's Reliance Group to distribute clothes through a network of shops which their joint venture will set up. The first opened in Hyderabad in October it will be followed by at least another nine by 2015. Success as a global luxury brand depends on various factors. Mr. Zegna points to creativity—a team of around 50 young designers dreams up the styles—and to a meritocracy among employees. From sheep to shops, quality control is essential. Each stage of production involves careful checks: at the wool mill, at the factory in Switzerland where suits have been made for decades, at, other plants in Italy, including a knitwear factory at Verrone, and at a couple of locations elsewhere in Europe. Stockrooms at Verrone are tightly controlled for temperature, humidity and light. Before being dispatched, each of the 130,000 items that leave Verrone each year is checked for faults on brightly illuminated plastic mannequins. Zegna also has a niche upmarket women's brand called Agnona which it acquired in 1999, but has no big plans to expand it. The firm will remain private, family-owned and devoted to menswear. Mr. Zegna says the firm has enough money to expand, so there is no reason to go public. 'We're working towards generational change, but I'm 55, my cousin is 54 and I don't see succession as an immediate issue,' he says. With 11 members of the fourth generation now in their 20s and teens, Ermenegildo Zegna looks l
A.
To illustrate the recession of the economy.
B.
To introduce and outstand the success of Zegna.
C.
To describe the difficulty in developing such a factory.
D.
To impress readers with such a contrast between two different situations.
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【判断题】昙花的花期很短,大概只有4-5小时。
A.
正确
B.
错误
【简答题】阅读下面这首唐诗,完成后面的题。 寻南溪常山道人隐居 刘长卿 一路经行处,莓苔见履痕。白云依静渚,春草闭闲门。 过雨看松色,随山到水源。溪花与禅意,相对亦忘言。 诗人眼中常山道人隐居地周围环境的最大特色是什么?请简要说明。
【判断题】点缺陷主要包括空位、晶界和亚晶界三种。无论哪种点缺陷,都将造成晶格畸变,从而影响材料的力学性能。
A.
正确
B.
错误
【简答题】白云依静渚,______________。 (刘长卿《寻南溪常道士》)
【判断题】噻替哌能与茚三酮显色
A.
正确
B.
错误
【单选题】日本和俄国签署第二次俄日协约和俄日密约的时间是()。
A.
1908年
B.
1909年
C.
1910年
D.
1911年
【多选题】晶格畸变对材料性能的影响包括()。
A.
强度硬度提高,塑韧性下降
B.
强度提高,塑韧性也提高
C.
电阻率增加
D.
强硬度和塑韧性都下降
【单选题】社区照顾模式认为,由( )提供的关照是非正式照顾。
A.
营利机构、志愿组织
B.
非营利机构、志愿组织
C.
家庭、亲朋好友、邻居
D.
政府、非营利机构、志愿组织
E.
志愿组织、邻居
【判断题】5 选购内存时,内存的容量、 速度、插槽等都是要考虑的因素。
A.
正确
B.
错误
【简答题】公司2017年的主营业务收入为60111万元,其年初资产总额为6810万元,年末资产总额为8600万元,计算该公司总资产周转率及周转天数分别为多少?
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