Though born into a ________ family, the author found his talent for sales and ___________ himself as the ___________ president in charge of sales in a Swedish company at the age of 28. However, he was so _____________ with Starbucks and their owners’___________ ideas that he gave up his own _________ and took great trouble to join in the company. He believed his ________ that the company could __________a bright future. A year later, an experience changed his life once again. His visit to an Italian coffee bar ____________a new idea that Starbucks could sell coffee in coffee bars so that the company could create a closer ___________with coffee lovers. However, his bosses __________ this idea as _____________and _________. With such ____________, the author finally decided to leave ___________ and started his own company, II Giornale. The success of the latter ___________ him to ___________Starbucks when his __________ bosses decided to sell it. And from that moment on, he put his own ideas into ____________ and made Starbucks a very ___________company.