It is one of the world's most recognized phrased, one you might even hear in places where little English is spoken: 'The name's Bond, James Bond'. I've heard it from a taxi driver in Ghana and a street sweeper in Paris, and I remember the thrill of hearing Sean Connery say it in the first Bond film I saw, Gold Finger. I was a Chicago schoolgirl when it was released in 1904. The image of a candy-coloured London filled with witty people stately old buildings and a gorgeous, ice-cool hero instilled in me a deep-rooted belief that Britain was OK. When Fan Fleming created the man with the license to kill, based on his own experiences while working for the British secret service in World War II, he couldn't have imagined that his fictional Englishman would not only shake, but stir the entire world. Even world-weary actors are thrilled at being in a Bond movie. Christopher Walkon, everyone's favorite screen psycho, who played mad genius Max Zorin in 1985's A View to a Kill, gushed: 'I remember first seeing DJ'No when I was 15. I remember Robert Shaw trying to strangle James Bond in from Russia with love. And now here I am trying to kill James Bond myself.' Bond is the complete entertainment package: he has hot and cold running women on tap dastardly villains bent on complete world domination, and America always plays second string to cool, sophisticated Britain. Bond's England only really existed in the adventures of Bulldog Drummond, the wartime speeches of Winston Churchill and the songs of Dame Vera Lynn. When Fleming started to write his spy stories, the world knew that, while Britain was victorious in the war against Hitler, it was depleted as a result. London was bombed out, a dark and grubby place, while America was now the only place to be. It was America that was producing such universal icons as Gary Cooper's cowboy in High Noon ('A man's got to do what a man's got to do') the one-man music revolution that was Elvis Presley: Marilyn Monroe, the walking, talking male fantasy married to Joe DiMaggio, then the most famous athlete in the world. Against this reality, Fleming had the nerve and arrogance to say that, while hot dogs and popcorn were fine, other things were more important. And those things were uniquely British: quiet competence, unsentimental ruthlessness, clear-eyed, steely determination, an ironic sense of humour and doing a job well. All qualities epitomized by James Bond. Of course, Bond was always more fairytale than fact, but what else is a film for? No expense is spared in production, the lead is suave and handsome, and the hardware is always awesome. In the latest film, the gadgets include a surfboard with concealed weapons, a combat knife with global positioning system beacon, a watch that doubles as a laser-beam cutter, an Aston Martin VI2 Vanquish with all the optional extras you've come to expect, a personal jet glider.., the list is endless. There are those who are disgusted by the Bond films unbridled glorification of the evils of sexism, racism, ageism and extreme violence, but it's never that simple. According to the passage each production of a Bond film is ______.