Part I. Vocabulary (22%) ( 共 11 小题,每题 2 分 ) Direction : Complete the passage with the following words. Change the form where necessary. Signing a celebrity and using their star status to 1 a 2 is one of the standard advertising techniques. Tag Heuer, the watchmaker which has 3 a number of 4 , once had Tiger Woods under contract. Audrey Tautou has been 5 for Chanel N 。 5, which has been shown around the world. But choosing the celebrity who will 6 exactly the right 7 is not always so easy, as several companies like Tag Heuer have found out. What happens when a company is about to 8 a new 9 featuring a celebrity and it suddenly finds out that they are accused of a criminal offence or involved in a scandal? While there is no doubt that most celebrity endorsements do increase sales, more and more advertisers are turning to other less risky ways of 10 the 11 that they want to reach.