Case 3 A Business Survey Company in Suzhou hoped to tab into the market of South Africa. Out of consideration of cautiousness, it sent a mission to the country for field survey, the meeting with the general manager was arranged in a well-lighted and carefully furnished room in a superb office mansion. The mission was received at the gate of the elevator and immediately led to the meeting room by a smiling lady. The general manag­er, having an expensive cigar between his fingers and wearing confident expression in his face, introduced his company and his way of management in a detailed and enthusi­astic manner. The introduction and the whole atmosphere persuaded the mission. As soon as they returned to China, they sent the first batch of goods worth more than $ 1 million to their "rich" partner, but they did not receive anything in return. Only some time later did they find out what they saw in the room was a carefully arranged "trap" : The fatty general manager was an invited local actor and the receptionist lady was the re­al manager, and the well-furnished and decorated meeting room was leased for this spe­cial purpose. The mission would have found out the reality if they had collected their in­formation from reliable sources such as local banks or business agency instead of rus­hing to a conclusion merely by superficial impressions. Question: What you learn from this case?