Getting the Writer's Purpose There are a number of ways that a writer can use to convey the purpose of writing and the writer's attitude. These include: How the text layout uses headings, subheadings, and any illustrations (e.g. “An Island”compared with "An Island Paradise”) The choice of information and whether some aspects are covered in detail and emphasized while others are ignored (e.g. the swimming pool is "wonderful”but the writer does not mention the lack of water) The use of punctuation (e.g. using exclamation marks, or the quotation marks around “holiday”to indicate that this is not a real holiday) The tone of the text (e.g. to show the writer is angry, sad, or aggressive) Which of the following do you think could be used to describe the tone of the newspaper article? angry sad humourous bitter relaxed aggressive honest sarcastic Read the two texts again and look at how the writers convey their attitude and their purpose of writing through the layout, their choice of information. Make notes in the table below. Brochure Newspaper layout choice of information punctuation