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【简答题】
A．She is very nice. B．She is impatient. C．She is careless. D．She is very rich.
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【单选题】Which of the following examples is effective to support the argument that watching TV commercials can do harm to children?
A.
A pupil buys something he does not need after seeing TV commercials
B.
A pupil loves an advertised brand of pens and never uses other brands
C.
Neither A nor B
【单选题】Which of the following is an example of licensing?
A.
DMX, an electronics manufacturer, acquires Z-Elex, a start-up firm, and sells all Z-Elex's products under the DMX brand name.
B.
Berry, a fruit juice company, uses a well-known cartoon character to promote the company's line of children's products and pays the creator of the cartoon character a fee.
C.
XLC, a sporting goods firm, sponsors a number of top athletes in various sports and also hosts the XLC Sporting Achievement Awards.
D.
ZetaBike, a bicycle manufacturer, teams up with VitaWater, a sports drink producer, to introduce ZetaVita, an energy drink.
E.
Mason's, a retail chain, sells a number of different products from different manufacturers under the brand name Mason's.
【单选题】A company which uses a press release to explain the resignation of a former CEO is using ________ to maintain its brand image.
A.
personal selling
B.
sales promotion
C.
public relations
D.
direct marketing
E.
advertising
【单选题】Which of the following is an objective of informative advertising?
A.
build brand preference
B.
change customer perceptions of brand value
C.
encourage customers to switch brands
D.
suggest new uses for a product
【单选题】李某在甲市乙区利用网络捏造和散布虚假事实,宣城朱某系当地黑社会组织的“大姐”,甲市中级人民法院院长周某为其“保护伞”。朱某以李某诽谤为由,向乙区法院提起自诉。关于本案处理,下列哪一选项是正确的?
A.
乙区法院可以该案涉及周某为由裁定不予受理
B.
乙区法院受理该案后，周某应自行回避
C.
乙区法院受理该案后应请求上级法院指定管辖
D.
李某可申请甲市中级法院及其下辖的所有基层法院法官整体回避
【单选题】From the passage, which of the following statements is NOT mentioned?
A.
Advertising is essential for any successful business, so you should spend money and time on it.
B.
An advertisement usually uses several methods together to attract people’s attention.
C.
Market research shown that consumers are far more likely to choose products and services they are familiar with than other common ones.
D.
Building brand loyalty among followers is important for any business.
【单选题】Ford Motors uses the ad caption "Magnify the Adventure" to promote its latest SUV, the Ford Endeavour. The ad features the car traveling through an uneven, rocky terrain. Within the context of Jennife...
A.
sincerity
B.
intelligence
C.
sophistication
D.
ruggedness
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