She angles the camera to capture her face slightly from the left, which she believes is her good side, and lets her face and hair fill the screen. Smile at the camera, she says, even if you feel silly. Frequently, Ms. Craig takes a full-length photo of herself to show how she looks in a new dress. Then she posts it on Twitter or Sina Weibo, a popular site in China. "This is a way to show my personal style, and then readers will get to know me," she says.