Read the paragraph below about humor in advertising and decide which sentence is most likely to follow. Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. The best products to sell using humor tend to be those that consumers have to think the least about. Products that are relatively inexpensive, and often consumable, can be represented without providing a lot of facts, and that’s where there’s room for humor.
A.
People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be influenced.
B.
Candy, food, alcohol, tobacco and toys/entertainment related products have proven to benefit the most from humor in their campaigns.
C.
Humor in advertising tends to improve brand recognition, but does not improve product recall, message credibility, or buying intentions.