Exercise for Unit 1 Part I Answer the following questions: 1. What are the differences between academic writing and business writing ? 2. What are the 7 Cs in business writing? 3. Explain what you understand by culture, and why culture plays such am important role in influencing business communication? Part II. Compare the following two letters and find out which letter is more effective. 1. Based on the following aspects: you-attitude, language style, concreteness, sentence length, emotion, white space, typeface, salutation, letter design... 2. Based on the 7 Cs