企业市场营销中的宏观环境包括( ) A. 人口和经济环境 B. 自然和技术环境 C. 政治和法律环境 D. 社会和文化环境 E. 竞争和公众环境 答案为ABCD。解析:[解析] 市场营销宏观环境是指那些给企业造成市场机会和环境威胁的主要社会力量,一般包括人口环境、经济环境、自然环境、技术环境、政治和法律环境以及社会和文化环境。本题中竞争和公众环境属于市场营销微观环境。
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