A. Sandra Greaves is a consultant at Wolff-Olins, a leading international brand consultancy based in London. She talks about why we need brands. Listen to recording 1.2 and complete these extracts. Brands are all about __________________. You know what a brand is _________, what it ________, what it’s going to __________. You actually trust it to deliver ______ and ______ again. One thing about brands is they add a lot of __________ and _______________ and ________, as well as giving you the power to ____________ things.