Instant Feedback Recently, many organizations have implemented feedback loops that allow them to capture feedback at the point of experience. For example, National Express, one of the UK ’ s leading travel companies, has invited passengers to send text messages while riding the bus. This has been shown to be useful, as it allows companies to improve their customer service before the customer defects (背叛) , thus making it far more likely that the customer will return next time. Technology has made it increasingly easier for companies to obtain feedback from their customers. Community blogs and forums give customers the abilities to give detailed explanation of both negative as well as positive experiences with a company/organization. A challenge in working with customer service is to ensure that you have focused your attention on the right key areas, measured by the right Key Performance Indicator (关键业绩指标 ). There is no challenge to come up with a lot of meaningful KPIs, but the challenge is to select a few which reflects your overall strategy. In addition to reflecting your strategy it should also enable staff to limit their focus to the areas that really matter. The focus must be of those KPIs, which will deliver the most value to the overall objective, e.g. cost saving, service improving, etc. It must also be done in such a way that staff sincerely believe that they can make a difference with the effort. One of the most important aspects of a customer service KPI is that of what is often reflected to as the “ Feel Good Factor ” . Basically the goal is to not only help the customer have a good experience, but to offer them an experience that exceeds their expectations. Several key points are listed as follows: . Know your product ----- Know what products/service you are offering back to front. In other words, be an information expert. It is okay to say “ I don ’ t know. ” but it should always be followed by “ but let me find out ” or possibly, “ but my colleague knows! ” Whatever the situation may be, make sure that you don ’ t leave your customer with an unanswered question. . Body language ---- Most of the communication that we relay to others is done through body language. If we have a negative body language when we interact with others, it shows that we don ’ t care. Two of the most important aspects of positive body language are smiling and eye contact. Make sure to look your customers in the eye. It shows that we are listening to them and hearing what they are saying. And of course smiling is more inviting than a blank look or frown. . Anticipate Guest Needs ---- Nothing surprises your customer more than an employee going the extra mile to help them.Always look for ways to go above and beyond the expectations of your customer. In doing so, it helps them to know that you care and it will leave them with a “ Feel Good Factor ” that we are searching for. Read the passage and choose the best answer for each of the following questions. A. 3. What does the phrase “ exceeds their expectations ” (Para. 3) mean? A. The experience is better than what the customer expected. B. B. The experience is as good as what the customer expected. C. C. The experience is worse than what the customer expected. D. D. The customer runs faster than the speed that he /she expected.