Look at the reports on advertising campaigns carried out by four different companies. Which passage does each sentence 1-7 refer to? For each sentence, mark one letter A, B, C, or D. You will need to use some of the letters more than once. 1. This campaign made use of a unique feature of a building. 2. This publicity idea could have created problems for the product. 3. This advertising campaign went viral creating a great deal of interest globally. 4. The organizers of this campaign took steps to make their campaign environmentally friendly. 5. The publicity created through this campaign continued through a film. 6. The effects of this campaign helped create awareness of two different entities. 7. Success was partially due to the participation of the public in the campaign. A The London office of Apple Records organized a performance of the Beatles on a rooftop in 1969. Although this was the last time they played in public, the concert became immortal through the film Let It Be . Their appearance above the streets attracted crowds below and was not only a great photo opportunity but also the swansong of one of the greatest music groups in history, all done through an extremely clever advertising campaign. B When two top tennis players, Andre Agassi and Roger Federer stepped out to play tennis on the helicopter landing pad of the Burj Al Arab Hotel in Dubai, the match made the news worldwide. This was partially because the hotel was at the time the tallest building in the world at 321 meters. The event was designed to lead into the Dubai Open in 205 and created an enormous buzz before the event. It increased global publicity not only for the hotel but for the sport of tennis as well. C In order to promote the release of The Simpsons Movie in the UK in 2007, a huge likeness of Homer Simpson appeared in biodegradable paint on a hillside in Dorset, England. Homer was depicted holding a doughnut and wearing only underwear. Although there was some criticism of the fact that Homer was facing a more permanent drawing of an ancient fertility symbol, the stunt did not lead to negative PR as the painting of Homer washed away in the first major rainfall. D A brilliant campaign to promote tourism to Australia’s Hamilton Island began with global adverts looking for a caretaker for the Australian paradise. Tens of thousands uploaded application videos to the website. When the short-list was then created through the use of social media, the interest among young people continued to grow. An enormous amount of free publicity for the tourist industry in Australia was created as traditional media groups around the world began to cover the contest.