Branding is a powerful tool for positioning your product. Branding is used on almost all customer facing 1 1 of a product, from the packaging design to the style of writing used on posters. Every communication a customer received 12 form a mental picture of your brand and can influence the price they are 1 3 to pay for your products. This ability to charge more due to the positioning of your product is known as “brand equity”. Your branding also needs to consider your 1 4 selling points (USPs) and ensure these are easily recognised through your messaging – is your product the best value, 1 5 , sweetest smelling or fastest?