Ways of Advertising Advertising reaches people through various forms of mass communication. The chief advertising media are newspapers, television, and radio. Newspapers offer advertisers several advantages 1 other media. Most adults read a daily newspaper, and many of them specifically 2 the ads for information about products, services, or 3 sales. Daily newspapers also offer the advantage of 4 . An advertiser can prepare and publish an advertisement within a day. Newspaper ads can thus quickly reflect a sudden 5 for certain merchandise. A main advantage of television to advertisers is 6 it brings sight, sound, and action directly to consumers in their homes. Advertisers can explain and 7 their products to viewers who are enjoying a TV program and cannot easily avoid the commercials. In addition, network television 8 a vast, nationwide audience at a very low 9 per viewer. One advantage of advertising 10 radio is that people can listen to programs while 11 other things, such as driving a car or working at home. Another advantage is that radio audiences, in general, are 12 selected by the type of programming than are television audiences. For example, stations that feature country music attract different kinds of listeners than do 13 play rock. By selecting the station, advertisers can reach the people most 14 to buy their products. Radio commercials include direct sales announcements, dramatized stories, and songs. Most commercials 15 30 or 60 seconds. In general, radio stations have more commercial time per hour than television stations.