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【简答题】
在一个企业有市场话语权的场景下,由零售商和制造商所构成两阶段供应链中,需求曲线=120,000-20,000p, 制造商每单位产品的生产成本Cm =4。请分析 (1)在单独进行决策下零售商的进货价Cr、售价p、零售和制造商各自的利润 (2)若要达到利润最大化的目的,制造商的两部定价方案是什么?(零售商的进货价Cr、售价p、零售和制造商各自的利润)
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