... But when asked which authors they actually enjoy, people named J. K. Rowling, John Grisham, Sophie Kinsella (ah, the big sellers, in other words). Forty-two percent of people asked admitted they turned to the back of the book to read the end before finishing the story (I’ll come clean: I do this and am astonished that 58 percent said they had never done so). 67. What is the author’s attitude to 58% of readers?