正确

错误

正确

错误

市场营销等同于销售或促销

市场营销的目的就是使销售成为不必要

销售仅仅是现代企业市场营销活动的一部分

推销是市场营销中最重要是一部分

阅读材料，回答题。 Harriet Beecher Stowe had poured her heart into her anti-slavery book," Uncle Tom&39;s Cabin". But neither she nor her first publisher thought it would be a big success. The publisher was so doubtful that he wanted her to split the publishing costs with him, and all she hoped was that it would make enough money for her to buy a new silk dress. But when the first 5,000 copies were printed in 1602, they sold out in two days. In a year the book had sold 300,000 copies in the United States and 150,000 in England. For a while it outsold(销的比...多) every book in the world, except the Bible. Within six months of its release, a play was made from the book which ran 350 performances in New York and remained America&39;s most popular play for 55 years. It might appear that" Uncle Tom&39;s Cabin" was universally popular, but this was certainly not true. Many people during those pre-civil War days-particularly defenders of the slavery system-condemned it as false propaganda and poorly written melodrama(传奇剧作品). Harriet did have strong religious views against slavery ( When asked how she came to write the book, she replied," God wrote it."), and she tried to convince people slavery was wrong, so perhaps the book could be considered propaganda. But if so, it was true propaganda, because it accurately described the evils of slavery. Though she was born in Connecticut, 1582, as a young woman she moved to Cincinnati, Ohio, when her father accepted the presidency of newly founded Lane Theological Seminary(神学院). Ohio was a free state, but just across the Ohio River in Kentucky, Harriet saw slavery in action. She lived 18 years in Cincinnati, marrying Calvin Stowe, professor of a college. In 1601, Harriet Beecher Stowe began her book. Its vast influence strengthened the anti-slavery movement and angered defenders of the slave system. Today some historians(历史学家) think that it helped bring on the American Civil War. In fact, when Abraham Lincoln met Harriet at the White House during the Civil War, he said, "So, this is the little lady who started this big war." Before the publication of the book "Uncle Tom‘s Cabin" __________. 查看材料 A.Harriet knew that it would be a great success

the publisher wanted Harriet to publish it at her own expense

nobody knew that it would become a very popular book

no publisher wanted to publish this anti-slavery book

its content

which content

the content of which

the content of that

基于卖家

基于买家

第三方

Harriet knew that it would be a great success

the publisher wanted Harriet to publish it at her own expense

nobody knew that it would become a very popular book

no publisher wanted to publish this anti-slavery book

正确

错误