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【多选题】
现代企业组织结构的基本形式包括( )。A.
U型结构
B.
M型结构
C.
H型结构
D.
矩阵型结构
E.
V型结构
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【单选题】In terms of co-branding, the highest risk strategy is:
A.
ingredient branding.
B.
cooperative branding.
C.
complementary branding.
D.
flanker branding.
【单选题】Alliance or co-branding works best when:
A.
the two brands are unrelated.
B.
a well-known brand is attached to a lesser-known brand.
C.
a private label is co-branded with a manufacturer's brand.
D.
it builds the brand equity of both brands.
【简答题】What is co-branding? What are the advantages of co-branding? Provide an example to illustrate your answer.
【单选题】Co-branding or alliance branding can take the following forms, except :
A.
flanker brand
B.
ingredient brand.
C.
cooperative brand.
D.
complementary brand.
【判断题】Co-branding or alliance branding succeeds when it builds the brand equity of both brands involved.
A.
正确
B.
错误
【判断题】Co-branding occurs when retailers and wholesalers create their own store brands.
A.
正确
B.
错误
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