Fill-in-the-Blank Word Bank: branding, consulting, culture-specific, demographic marketing,DM, sales promotion, grass roots marketing, guerrilla,psychographic, virat marketing Michelle : I want something new,... a different approach. Tod : That's just what I was thinking. Our usual channels just aren't having the affect they once did. We need to get below the target's radar. Don't let them think we're advertising to them. We really need to employ some (1) tactics. Michelle: A(2) campaign to get people excited about the new features of our product! Tod : And I want to see us get out on the streets with real people and just talk with them. Do some good-old-fashioned(3) . Along with some good(4) and a (5) campaign sending our message right into the target's mailbox. Michelle: But I really feel that perhaps our (6) has some problems. I don't know that we have really captured the feeling of our product. I want to bring in a(7) firm. And I think, though we have done a lot of work segmenting our customers using (8) alon g (9) lines such as race and ethnicity, we are misunderstanding why people use ourproduct. I think we need to divide our market based on their wants, fears and desires by using(10) segmentation。