The Business of sport Sport is good for business. Various sports are popular around the world, and receive huge media attention on TV, in newspapers and magazines, on the radio and on the Internet. Just watch your favorite sport on TV-football, basketball, rugby or tennis-and you’ll also be watching all the major commercial advertisements. Thousands of sports fans all over the world regularly buy tickets to watch their favorite sport. At the stadium, they see huge advertisements everywhere. The screens come alive with advertisements for major corporations, the athletes wear clothes from popular companies, and the drinks and food on sale are all famous products. The companies being advertised are all so well known that one quick look at a logo is enough is to sell their products. Such kinds of advertisements are good ways of selling products. Those businesses that are connected with sport, such as Nike, Adidas and Puma, make the clothes and equipment that athletes need to play their games. These companies have logos that everyone can recognize. This is a simple but powerful way to advertise their products, because these logos are seen by everyone. For example, fans see their favorite athlete playing tennis in the latest Nike clothes and shoes, so they want to get those clothes. What a great advertisement! People also buy the clothes because they feel good in them, and think they will play a better game if they are wearing a certain product. Many large corporations pay money to support sports events. Banks, for example, support many sports events. Their logos can be seen at F1 racing events, at major tennis competitions like Wimbledon, and on the sails of racing boats taking part in international boat races. These companies also support athlete and teams, and you can see their logos printed on the clothes these athletes wear. Companies spend millions on sport. Some even buy shares of sports teams. For example, football is such a popular around the world that buying a football team could mean very good business.