Planning and launch stages of an advertising campaign Stage 1 Discussion with 1 ......................... Talk about their 2 ............. ............. and 3 ......................... Develop a 4 ............. ............. Stage 2 5 .......................... stage Observe the target audience, get to know them through 6 ............. ............. Stage 3 Develop a 7 ............. ............. Talk to your creative partners about 8 ............. ............. Discuss the communication idea with your 9 ......................... Go back to your 10 ............. ............. Stage 4 Make the 11 ............. ............. Use 12 ............. ............. to track how it is working.