Using lists of three This is a very useful technique because it creates impact and makes the statement more memorable. With longer points or examples, we can use linkers such as First(ly), Second(ly) and Third(ly) and/or Finally. This product is well designed, it's reliable and cheap. The training programme was a great success. Firstly, it was practical; secondly, it was effective; and thirdly - and most importantly- it gave us the best value for our money. A man touched down on the Moon, a wall came down in Berlin, a world was connected by our own science and imagination. (Barack Obama)