How do supermarkets often make you feel good to be there? They put beautiful flowers and plants in the entrance ______________________. 2. Give three examples of how supermarkets persuade shoppers to buy more goods than they planned. Firstly, they use _______________ so that shoppers don’t feel __________________, secondly, they have _____________ and, thirdly, shoppers have__________________ to reach the essential ‘demand items’. 3. What do many supermarkets do to make it easy to pay for your purchases? Shoppers can use ______ _ ______________________ for their goods. 4. How do supermarkets encourage you to come back soon and may be spend more? They __________________, which ________________ very attractive special offers. 5. Watch out when you go _____ a supermarket. 6. Supermarket designers are experts ____ the business ____ making people buy. 7. _____ a trolley, shoppers don’t feel the weight ____ their purchases ____ a basket 8. They put special offers _____ the entrance help shoppers start shopping. 9. _____ shoppers have made one purchase, others follow more easily. 10. They put attractive goods ____ eye level so that they are easy to get ____. 11. There are sweets ____ the checkouts. 12. They make it easy to pay ____ credit card.