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【判断题】
情感广告策略,也称“情感激发”广告策略。它把商品的特性、用途与人们的心理感受结合起来,以喜怒哀乐的情感方式在广告中表达出来,营造消费者在使用该产品后的欢乐气氛,给消费者以心理上、情绪上的满足。
A.
正确
B.
错误
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举一反三
【单选题】An investor is more likely to prefer a high dividend payout if a firm:
A.
has high flotation costs.
B.
has a stock price that is increasing rapidly.
C.
offers high capital gains which are taxed at a favorable rate.
D.
has few, if any, positive net present value projects.
E.
has lower tax rates than the investor.
【单选题】A Wall Street Journal quotation for a company has the following values: Div: $1.12, PE: 18.3, Close: $37.22. Calculate the approximate dividend payout ratio for the company.
A.
18 percent
B.
35 percent
C.
45 percent
D.
55 percent
【单选题】An investor in HOOK Co has calculated that the company's dividend payout ratio is 25% and that the current dividend yield is 4%. What is the P/E rantio of HOOK Co?
A.
100
B.
16
C.
6.25
D.
29
【判断题】Sustainable growth rates can be estimated by multiplying a firm's ROE by its dividend payout ratio.
A.
正确
B.
错误
【判断题】万众创新”正是此次政府工作报告中的重要主题,被称作中国经济提质,增效升级的“新引擎”,可见其重要作用( )
A.
正确
B.
错误
【单选题】A scrip dividend is:
A.
A dividend paid at a fixed percentage rate on the nominal value of the shares
B.
A dividend paid at a fixed percentage rate on the market value of the shares on the date that the dividend is declared
C.
A dividend payment that takes the form of new shares instead of cash
D.
A cash dividend that is not fixed but is decided on by the directors and approved by the shareholders
【判断题】“大众创业、万众创新”正是此次政府工作报告中的重要主题,被称作中国经济提质 增效升级的“新引擎”,可见其重要作用。
A.
正确
B.
错误
【判断题】“大众创业、万众创新”正是此次政府工作报告中的重要主题,被称作中国经济提质增效升级的“新引擎”,可见其重要作用。判断对错
A.
正确
B.
错误
【判断题】管式加热炉在烘炉过程中150°C恒温是为了除去炉墙中的结晶水。
A.
正确
B.
错误
【简答题】动摇或刚愎执拗,这是初犯意志特征的( )的表现。
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