The direct supply chain strategy is characterized as those supply chains where the most effective and efficient relationship is implemented through routine third-party logistics services. First, the full speculation strategy with a decentralized distribution system in this strategy group is characterized as those supply chains where distribution of products is decentralized and based for example on retail stores. Second, in the full postponement strategy, manufacturing and logistics operations are implemented after the customer order. This means that production is finalized in manufacturing sites, and after that products are distributed to retail stores. Thirdly, in the manufacturing postponement strategy, final production is executed in retail stores (for example the final color of paint is mixed in retail stores). In all three cases, routine TPL services add most value. The transportation method depends on the type of product, i.e. whether it is functional or innovative. Functional products are defined as those that satisfy basic needs, are sold in retail stores and have stable predictable demand, with long lifecycles and often low profit margins. In contrast, innovative products enable higher margins, but demand is unpredictable and their lifecycle is short. The supply chain of functional products focuses on minimization of physical supply chain costs. On the other hand the supply chain of innovative products requires responsiveness to ensure that products reaching the markets match users’ needs; the suppliers, therefore, are chosen for their speed and flexibility. Regarding the use of routine logistics services, the type of product affects the mode of transportation. In the case of functional products, the chosen mode is based on cost minimization, i.e. low cost transportation modes (e.g. rail, sea, truck). On the other hand, more expensive transportation modes (e.g. air, overnight deliveries) match better with innovative products aiming at supply chain flexibility and speed.