(3) Complete the passage with the gerund or infinitive form of the verbs in the brackets . _________(1 advertise) dates back to early history and initially consisted simply of people (2 communicate) ____________ messages orally about where certain items could be found. It was the invention of (3 print) ________ that really launched written messages as a vehicle for (4 promote) _________ the sale of products. In London, the first print ads (5 appear) ________ were posted on the doors of churches, announcing that prayer books were available from a local printer. Newspapers accelerated the growth of advertising, and with more and more people able (6 read) ___________ , businesses began (7 take out) _________________ advertisements to sell imported goods like tea and coffee. However, it was in the US that advertising really became an industry in itself. Some of the key moments in this process were: 1882: Procter and Gamble launches their Ivory Soap ad, spending a record sum of $11,000 on the campaign. 1922: AT&T’s New York radio station introduces broadcast advertising by (8 invite) ______ listeners (9 buy) ________ 10 minutes of radio time for $100. 1957: The first broadcast television commercials are made, opening up a new medium for advertisers. 1995: MTV’s new style of video images starts (10 revolutionize) _______________________ the way that TV commercials are made. 1995: The amount of money spent on Internet advertising continues (11 rise) ___________ and reaches $2 billion for the first time. 2004: Procter and Gamble manages (12 attract) ________ more than four million consumers to its website for the launch of its new toothpaste.