Small Co is a privately owned recently formed technology company which develops software for the airline industry. Small Co has recently approached Large plc,a multi-national software house, in a bid to gain financial banking to support the development of its latest software package. The board at Large plc have agreed to purchase a small number of shares in SmallCo on the grounds that they view Small Co as being an interesting start-up with a lot of potential. Large plc's share holding is considerably less than would be needed to obtain control over the affairs of Small Co. Which of the World Economic Forum's strategies for creating disruptive business models best describes the situation involving Small Co and Large plc?