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What is your objective on Gear Up Gear 1: Customers?
A.
Find out how many customers there are for your innovation
B.
Find out the customer’s “pain” or problem
C.
Find out how much of a price discount the Late Majority customers want before they will buy
D.
Find out which competitor’s products the customers are comparing with your innovation
E.
Find out how long it will take for your innovation to reach “Main Street”