Rooney was surely to replace Beckham as the new face of football. 2. Rooney had nothing but potatoes to sell. 3. Beckham’s success is not only due to his football skills but also his good image and status. 4. Pug-faced Rooney is not appealing at all. 5. European club executives and sponsors began to shift their attention to Asia because it has great commercial potential. 6. Many of the Asian players transferred to Europe have failed on the field because they spent too much time on commercials. 7. Sporting principles demand that recruiting players should be based on playing ability alone. 8. Bill Gerard thinks that Beckham Era will be gone forever.