【单选题】When brand equity is measured using a comparison of a branded product to the same product without a brand name, such as a private label, the method is:
【判断题】Brand equity using the stock market value method estimates the future cash flows of a brand based on its unique strengths that are then discounted to determine a net present value.
【单选题】When brand equity is measured using stock valuation with an estimate of the portion of the value allocated to brand equity and not physical assets, the method is: