We live in a world of design. From watches to cellphones, athletic shoes to sports cars, people expect latest, coolest _______ of their favorite brands. These names are now global. People all over the world value the same _______ brands and can recognize the logos of hundreds of products. Patents for technological devices change hands for millions of dollars. Some people happily spend many times the real value of a product, the cost of, actually, producing it, to have the brand name _______ on their clothes, handbag, or computer. Companies spend millions of dollars developing and _______ their brand image and thus adding a man’s value to the items and the company’s start price. But with this added value has come a deadly enemy—counterfeiting, copying, faking. On street corners in any city, you can find almost perfect copies of products. They normally cost small fortune in expensive designer stores, selling for just a few dollars. They have the logo and to most people they look exactly like the real thing, not to the designers or producers within the industry of course. But from a distance, they can fool most people. Who cares that they are fakes? Of course the buyers know that they are buying false goods. Although not all of them probably realize that this can be a criminal _______. For many, it seems like just a bit of harmless fun. But it’s not fun for the companies. It’s a high-stakes war. In just six weeks in 2011, Los Angeles police _______ 8 million dollars’ worth of counterfeit goods from Asian destined for the American market. Los Angeles deals with shipping from all over the world and it is one of the major world hubs for this kind of activity. One shipload of clothing would have sold for almost 4 million dollars by itself. The _______ won this battle. But with this much cash at stake, it’s a hard war to win. The counterfeiters are very smart. They use every trick in the book to keep ahead, including employing their own spies. The companies themselves spend millions of dollars a year pursuing the counterfeiters. This money has to come out of their own sales, raising prices further for the true customers. So the prices get higher, and the _______ between the fake goods and the real ones gets bigger. Why buy the real thing? So what is to be done is their _______. Will the law and designers win the war? Eventually, perhaps. But right now, for the woman who desires a famous name handbag or the man who craves a designer watch, the _______ is to head down to the street corner and buy something that almost, if not quite, feels like the real thing.