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【单选题】
&8226;Look at the statements below and the advice given by four market experts to a holiday company on the opposite page. &8226;Which expert's advice (A, B, C or D) does each statement (1-7) refer to? &8226;For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet. &8226;You will need to use some of these letters more than once. Four market experts offer advice to SunTours, the middle-market tour operator A Robert Worth Marketing to a wider audience could lead to more people buying direct from SunTours rather than going through travel agents, and the consequent reduction in agents' commissions might boost company profits. Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights, The company could also increase profits by selling more specialised holidays here in Britain, perhaps by offering breaks at historic sites and coastal destinations.B.
Steven Worrel Whether it's worth discounting surplus holidays is an arguable point, as it not only cuts into profits, but also results in budget-conscious holidaymakers being put next to SunTours' more affluent customers, thus damaging the brand. It may seem attractive at first because of tight margins, but SunTours should think twice before taking up this option. Currently, SunTours is planning to sell higher-margin holidays to previously 'unmarketed' destinations for which demand is greater than supply. It is likely that accommodation providers in these emerging holiday destinations will be more flexible when it comes to setting terms. The firm should go ahead with this policy.
C.
Ursula Capalbo Good risk management and higher sales can guarantee higher profits. Although SunTours has always been averse to planning, the company would in fact benefit from a risk model that forecasts the impact of discounting on cash flow and profitability throughout the year. SunTours would then be able to change direction when things go wrong, as they inevitably do from time to time. Diversification can increase rather than spread risk, so caution is needed as the company enters regions where facilities for tourists are not yet fully developed. Targeting customers nearing retirement age, whose disposable income and leisure time are increasing, would be ideal.
D.
Gillian Wilmot SunTours knows that good relationships with customers is the key to success in the travel business. With this in mind, the company should consider that brochure mailings, unlike electronic communications, can attract customers and maximise year-round opportunity. They encourage summer tourists to take another break and can even be used to send a thank-you letter to returning customers. Selling holidays at a reduced price is definitely not a sensible option. A better choice would be value-added promotions which can improve profitability and build on SunTours customers' desire for high-quality service. SunTours runs a risk by selling similar holidays to customers in different income brackets.
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【单选题】医学人道主义的核心内容中不包括哪一点
A.
尊重病人的生命
B.
尊重病人的人格与尊严
C.
尊重病人平等的医疗与健康权利
D.
注重对社会利益及人类健康利益的维护
E.
病人的法律地位
【简答题】What did Mr. Stewart find in his studying the phenomenon of 'anchoring'?
【简答题】What did Mr. Stewart learn from the letter?
【单选题】按照上帝创世说 , 上帝在第一天创造了地球 , 第二天创造了月亮 , 第三天创造了太阳。因此 , 地球存在的头三天没有太阳。 以下哪项指出了上述断定的逻辑漏洞?
A.
没有太阳 , 一片漆黑 , 上帝如何创造地球？
B.
上帝创世说是一种宗教想像 , 完全没有科学根据。
C.
上述断定带着地球中心说的痕迹 , 在科学史上 , 地球中心说早被证明是错误的。
D.
天体史揭示星球的形成确实有先后 , 但没有证据说明地球比太阳早形成。
E.
“ 一天 ” 的概念正是由太阳对于地球的起落周期来定义。
【简答题】What did Mr. Trigg complain about in his original letter? Mr. Trigg complained about his ______.
【单选题】按照上帝创世说,上帝在第一天创造了地球,第二天创造了月亮,第三天创造了太阳。因此,地球存在的头三天是没有太阳的。最能确切指出上述断定的逻辑漏洞的是( )
A.
上帝创世说是一种宗教臆想,完全没有科学根据
B.
“一天”的概念是由太阳对于地球的起落周期来定义的
C.
星球的形成确实有先后,但是没有证据可以证明太阳比地球早形成
D.
没有太阳,一片漆黑,上帝又如何创造地球呢
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